Marketing Mastery Newsletter

Livestream Shopping: China's $66 Billion Craze Spreads Westward

Originating in China and booming during the pandemic, it's making waves in the West too. Let's dive into this phenomenon and see how e-commerce brands…

Sep 20 •

Marisha Lakhiani

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Cracking the YouTube Thumbnail Code: MrBeast's A/B Test Revelation

If you've spent any time on YouTube, you're probably familiar with the dramatic thumbnails that dominate the platform, but what you're about to read…

Sep 13 •

Marisha Lakhiani

The Power of Rejection Marketing: How a Small Pastry Shop Went Viral

Rejection marketing, once seen as counterintuitive, is now proving to be a potent tool in creating viral sensations, and this is how Cedrid Grolet used…

Aug 23 •

Marisha Lakhiani

Apple's Product Launch Strategy: The Art of Building Anticipation

The unveiling of a new Apple product is not just an event; it's a global phenomenon that captivates audiences, ignites conversations, and sets new…

Aug 16 •

Marisha Lakhiani

The Brilliance Behind Mattel's Barbie Movie Marketing

Discover how Mattel's ingenious brand partnerships and movie promotions turned Barbie into a global sensation. Read on to uncover the secrets behind…

Jul 26 •

Marisha Lakhiani

How Girl Scouts Generate $800 Million Annually Selling Cookies with Volunteers

The Girl Scouts organization has become synonymous with delicious cookies, and their annual cookie sales have turned into a remarkable fundraising…

Jul 5 •

Marisha Lakhiani

Zapier's SEO Strategy: The Road to $35 Million ARR

A significant part of their success is their unique SEO strategy, which has propelled the company to the top of search engine results and driven…

May 31 •

Marisha Lakhiani

8 Growth Hacks that Propelled Spotify to Global Domination

From humble Swedish startup to global audio streaming giant, let's tune in to the beats of Spotify's stunning growth journey.

May 24 •

Marisha Lakhiani

Marketing Mastery Newsletter

Welcome to my free marketing newsletter! Get ready to dive deep into the marketing strategies of the biggest companies in the world and learn from their successes and failures.

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